Project Protect

The Breeding Industry has significantly changed in the last 3 years. We have witnessed Puppy Scams upsetting innocent people looking for their new pet. We have seen puppy scammers impersonating registered breeders, using their registered breeder numbers to trick people into a false sense of safety. With this in mind, The Australian Designer Breeders have developed the PROJECT PROTECT Tool.

How PROJECT PROTECT Works

The Project Protect Tool was developed to confirm the registered ADBC breeder through a code selected by the checker. This tool is the first of its kind in the breeding industry, and works to combat puppy scammers who impersonate registered breeders through fraudulent use of their breeder number, or intellectual property. 

Follow the step by step guide below to see the Project Protect Tool in action.

Please enter breeder’s name or 3-4 digit ADBC registration number only.